Increase Your Influence
At the National Institute of Christian Leadership (NICL), Dr. Rutland will teach you the principles needed to increase your brand and influence such as:
How to understand your brand (your promise) and it’s reputation in the church world
How to properly identify the gap between what you promise and how church attendees perceive your ministry
How to understand and analyze the three factors that position your brand based on public perception
How to make sure your brand is aligned and positive for maximum impact
How to go through the process of rebranding for success
How to make sure your internal branding reinforces your external branding
How to capture the market you desire that aligns with your brand
How to decide if you should add on to your church, start a church plant, add a campus ministry or franchise your ministry
Note: The majority of these teachings are in Session 3 titled, Transformational Management.
“The NICL was pivotal in our leadership and the turn around of our church.”
– Jamie A. Lead Pastor
“I have learned more in these four sessions than I had in 25 years of ministry. Every class is worth the investment!”
– Ken A. Senior Pastor